Country Manager Germany (m/w/d)

Location: Germany (Munich / Berlin / Frankfurt preferred – remote with national travel)

Salary: Competitive basic salary with a very realistic OTE €90,000 – €100,000

Contract: Permanent | Full Time

Love Recruitment are proud to be working as the retained recruitment partner for REP Fitness, one of the fastest-growing premium strength equipment brands globally, in the search for a commercially driven Country Manager to lead their expansion across Germany.

Founded in the United States and trusted by performance facilities, commercial gyms and serious strength athletes worldwide, REP Fitness has built a strong reputation for combining innovative product design, high-quality manufacturing and exceptional customer experience. Following significant international growth, the business is now investing heavily in expanding its footprint across Europe, with Germany representing a key strategic market.

This is a rare opportunity to join a dynamic, entrepreneurial organisation at an exciting stage of growth and take ownership of developing a national commercial strategy.

The Opportunity

As Country Manager, you will play a central role in establishing REP Fitness as a leading strength equipment brand within the German fitness industry. You will be responsible for driving revenue growth, building strategic partnerships and developing long-term relationships with key commercial operators and distribution partners.

The role offers a high level of autonomy and influence within the wider European leadership team and will suit an ambitious commercial professional who enjoys opening new markets, building brand presence and delivering measurable growth.

You will engage with commercial gym chains, boutique studios, performance training facilities and distributor networks, while contributing to the wider European go-to-market strategy.

Key Responsibilities

Market Development & Commercial Growth

• Drive national revenue growth and increase REP Fitness’ market presence across Germany

• Develop and execute strategic sales plans aligned with European expansion objectives

• Identify and secure new opportunities across commercial gyms, performance facilities and multi-site operators

Business Development & Strategic Partnerships

• Build and manage a strong pipeline of new business opportunities

• Develop relationships with senior decision-makers across gym groups and distributors

• Negotiate and secure high-value commercial agreements

Account Management & Network Development

• Establish long-term partnerships with key accounts and wholesale partners

• Identify opportunities to increase product adoption and commercial performance

• Support the growth and performance of distributor relationships

Brand Representation & Market Insight

• Represent REP Fitness at industry trade shows, events and networking forums

• Provide market intelligence and competitor insights to European leadership

• Work closely with marketing teams to support brand awareness and market penetration

About You

We are keen to speak with candidates who demonstrate:

• Proven success in B2B sales, commercial partnerships or business development

• Experience within fitness equipment, strength training or performance-led environments

• A track record of generating significant annual revenue and managing strategic accounts

• Strong commercial acumen with excellent negotiation and relationship-building skills

• The ability to work autonomously and take ownership of a national territory

• Fluent German language skills (C1 minimum preferred)

This opportunity will particularly appeal to candidates currently working within fitness equipment suppliers, distributors or commercial fitness operators who are looking to step into a broader market leadership role.

Why Join REP Fitness

• Join a globally recognised strength equipment brand during a key phase of European growth

• Opportunity to shape national strategy and make a visible commercial impact

• High level of autonomy and entrepreneurial responsibility

• Competitive salary with performance-based earning potential

• Long-term career progression as the European business continues to scale

Your recruiter for this role is Abhi Lakhina, Managing Director at Love Recruitment International, and can be contacted simply by applying for the role below. Abhi and Love Recruitment specialise in recruitment for the whole fitness & leisure sector and work on a number of jobs in the fitness & leisure industry. If keen to be considered please ‘Apply Now