Fitness Recruitment in the USA
The world's most ambitious fitness operators - and the specialist recruiter that knows where the best people already are.
The Highest Ceiling in Global Fitness
The United States is the world's largest fitness market and the one with the highest compensation ceilings for senior operators. The boutique and premium fitness brands that set the global standard, Equinox, SoulCycle, Barry's, Life Time, Rumble, and dozens of serious independent operators, are overwhelmingly American. If you want to work at the very top of the global fitness industry, at some point that conversation involves the USA.
For Love Recruitment International, the USA is the newest of our established markets and the one that requires the most patience to navigate well. The visa pathway is more complex than Australia or the Middle East. The market is large and diverse across different cities. And the expectations at the top end are high.
But for the right operator looking to hire internationally, and the right senior candidate looking to make a US move, LRI brings the relationships, the process knowledge, and the direct approach that makes it possible.
The Cities and Markets We Recruit In
New York City
Our most active US market. The highest density of premium and luxury fitness operators anywhere in the world. Equinox's New York operations, Barry's flagship locations, and a dense independent boutique ecosystem create consistent senior management demand. The compensation ceiling here is the highest of any fitness market globally.
Los Angeles
A fitness culture that is unique in the world, LA has pioneered wellness concepts that the rest of the global market eventually follows. Strong premium and boutique sector, particular strength in outdoor, wellness crossover, and recovery-integrated fitness concepts. Growing demand for operators who can navigate this hybrid landscape.
Miami
A fast-growing premium fitness market with a strong international feel. The large Latin American and international community makes Miami particularly accessible for internationally experienced operators. Boutique and luxury wellness is growing strongly.
Chicago, Boston, and Beyond
We recruit across the US as operator demand requires. The major coastal markets are our primary focus but we work nationally for the right brief and the right client.
Roles We Recruit Across the USA
General Manager — premium and luxury single-site and multi-site
Regional Manager and Vice President of Operations
Club Manager and Studio Manager
Head of Operations and Director of Operations
Fitness Manager and Director of Fitness
Head of Wellness and Performance
Sales Director and VP of Sales
C-Suite — COO, Chief Experience Officer, Managing Director
For Operators: Why Work With LRI in the USA
US operators looking for senior management talent face the same challenge as operators in every market we work in: the best candidates are not applying to job adverts. They are in roles, performing well, and need to be found and approached proactively.
LRI's approach in the USA is to source within the American market first, identifying the right candidates already working in premium and luxury fitness environments, already proven in the culture and standard that US operators expect. Where a search genuinely requires an international perspective, we draw on our wider network. But the starting point is always the talent that already exists in the market.
Contact Abhi Lakhina at abhi@loverecruitmentgroup.com or visit loverecruitmentinternational.com.
The USA requires more preparation and more lead time than any other market we operate in. But for the right operator and the right candidate, it offers more than any other market too. If the USA is on your radar — start the conversation now.